ATHLETE
GIRL™
for the sporty girls.
SPORT / HEALTH / CULTURE

SHE HAS
TRAINING.
running / netball / tennis / football / lifting / whatever she’s into this week.
THE STUFF
WORTH KNOWING
FOR YOUR
SPORTING LIFE.
what are the girls doing?

the sports bra group chat
sports bra: under or over?
"she said: just book the appointment."
sporty girl internet this week
“how do I start again without ruining myself?”

WITHOUT WOMEN’S
HEALTH THERE IS NO
WOMEN’S SPORT™
The research is moving. The expertise exists. We want more of it to reach the women and girls actually doing sport.
what the sporty girls are into.
the group chat asked...
ask us something.
real women who do sport.
football + strength
Manchester

currently: trying to make Thursday training despite work
toast + banana, always
old boots, new socks
running + tennis
Melbourne
currently: first half marathon since having kids
overnight oats at 6am
the same cap since 2019
netball
Leeds
currently: learning to lift without freaking out
whatever mum made
club kit, gold earrings
tennis + cycling
Bristol
currently: back on court after a knee op
coffee, then we’ll see
good knees, better attitude
things we actually rate.
the stuff worth knowing
for your sporting life.
WHAT’S GOING ON?
new to sport? start with the basics — kit, bra, fuelling, and how much is too much.
join the waitlist — prototype coming soon.
come hang out.
RUN CLUB
TENNIS NIGHT
SPORTS DAY
COFFEE + WALK
WATCH PARTY
GOOD INTEL LIVE
TRY SOMETHING NEW
join the list.
brands, come play.
got something genuinely good for women who do sport? we like making interesting things with interesting people.
not sponsorship packages. real collaborations.
Athlete Girl exists because there’s a huge gap between what we increasingly know about women’s sporting health and what actually reaches everyday women and girls doing sport.
Much of the research and specialist support still concentrates around elite sport. Most women experience sport in ordinary life. We want to make excellent information, better products, culture and support part of that ordinary sporting life.